DADSIGNER

design subscriptions & fatherly advice

High-quality design services for less than hiring a full-time designer or agency!

Subscription Process

Subscriptions take the guess work out of pricing and simplify the process of getting you real designs faster.

Subscribe

Sign up for the design subscription plan that fits your needs and budget.

Build your backlog

Use our submission tool to add design requests and project details to your backlog.

Get designs & refine

Receive designs in just two business days, provide feedback, and iterate until you're satisfied.

Start the next project

Once you're happy with the first design, mark it complete and pull in your next project from the backlog.

Subscription Benefits

  • Less Overhead

    Less expensive than hiring a full-time employee with all the costs associated.

  • Pause or Cancel

    No long-term agreements required. Easily pause or cancel the subscription at any time.

  • Senior-Level Experience

    Get the quality that 15+ years of experience brings.

  • Quick & Efficient

    Work is delivered in days instead of waiting weeks to see progress.

  • Always Michael

    Sounds weird, but your designs are always created by Michael. Never passed off to someone, somewhere else.

  • Unlimited Revisions

    You choose when the work is done; no hidden revision fees or pressure to move on.

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Subscription Pricing

Subscriptions auto-renew monthly on calendar date of your original subscription. Six-month and annual contracts available at a discount.

Still have questions? Book a call →

$2,999

/ month


1 active request at a time

Unlimited Stock Photos

Unlimited monthly requests

2 business day turnaround

Pause or cancel anytime

Unlimited revisions


What type of work is included?

Digital Assets

Social media graphics, blog images, website imagery, podcast assets, infographics, eBooks, whitepapers

Ads

Newspaper, social media, banner ads, press release imagery

Presentations

Event decks, pitch decks, sales presentations

No-Code Web

Squarespace, Shopify, static page layout, site graphics & illustrations

Packaging

Labels, boxes, bottles, cans

Print

Brochures, flyers, posters, trade show signage, stationary, business cards, menus, book design

Excluded: Logo Design/Branding

Net new brand and logo creation is an area that requires more time, focus, and process to do well. For this reason I exclude this service from the subscription. However, I do offer design services for branding work. Pricing starts at $2,800 for a logo, if you’re interested in learning more you can do so here ➞.

Who is Dadsigner?

Dadsigner is a one-man shop run by Michael Smith, a dad and designer. I aim to provide for my family by helping you achieve your business goals through design. I've designed professionally for over 15 years for in-house teams, agencies, and small businesses.

 FAQs

  • After years of doing full-time and freelance work I've noticed that a lot of time and energy gets spent on the preparation to do the work. This slows things down significantly.

    With a subscription, once you sign up we can begin working on your first project the next day. Onboarding is simple and within a week you're already seeing value for the money you've spent.

    Subscriptions also remove the guesswork of "how much will this cost me?" Upfront pricing saves time negotiating and in the end you get more value more quickly.

  • There are good reasons to hire someone full-time, however it's not always the most cost effective solution.

    Ziprecruiter states that the average salary for a Sr. level marketing designer is $106,000. Once you add in benefits and taxes you're lookig at close to $138,000/year. In comparison, the subscription only costs you $35,988 AND you can write it off as an expense.

  • A request is one design project, for example: a single label design, a set of related social media assets, a presentation, several blog images. You can add an unlimited number of requests to your backlog. But only one can be the active project we’re working on at a time.

  • Whenever a new request is moved into the active state, you’ll have designs to review within 2 business days.

    There's no rubric on how big or small a request has to be. That said, for a larger request, it’s likely that your first update would be a more bite-sized deliverable. It may just take a few updates and feedback cycles until the request would be marked as “done.”

    For small iterations on feedback, we often turn those around quicker than 2 days.

  • We'll use a suite of digital tools to communicate. Trello, Figma, and video chat being the main three. If you're curious to learn more, check out the how-to guide below.

    Two things we won’t do much of (if at all) email or meet. Both of these types of communication are work in themselves and we’re trying to stay as efficient as possible.

  • You'll have complete control of your active requests and backlog using Trello.

    Need to switch priority from one project to another? That's not a problem just swap out what the active request is and we'll adjust.

  • Predominately Figma and the Adobe Creative Suite.

    Having worked with many companies, I do recognize that Canva and the Google Suite are used regularly for the ease of non-designers. I can port any designs over to those tools as well.

  • Unfortunately once a subscription charges for a month we cannot offer refunds. However, you're always welcome to cancel if you aren't receiving the value you expected.

  • That's why we have unlimited revisions! We'll work together to get it right so that you're pleased with the end result.

  • Not every business has design work to fill up an entire month. Perhaps you only have one or two design requests at the moment. That's where pausing your subscription comes in.

    Billing cycles are based on 31 day periods. If sign up and use the service for 21 days, and then decide to pause your subscription. This means that the billing cycle will be paused and you'll have 10 days of service remaining to be used anytime in the future.

  • You can check it out at dadsigner.substack.com

    You'll find regular short writings as well as a podcast highlighting other dad's that are designers.

  • It's a mashup of 2 words, 'dad' and 'designer'.

    Yea it's kitchy, but the URL was available and it's somewhat memorable. So let's just go with it!

How does the subscription portal work?

Watch this video to see the dashboard and hear a little more from me.